JAG

JAG is a future-forward modeling agency that considers itself to be ever evolving, just like its models.

In line with its mission to challenge traditional industry standards, JAG tasked OURUSE to reimagine the casting process ahead of New York Fashion Week. Rather than relying on conventional headshots, we developed a concept that invited models to get personal in a video series. Each video was then paired with a custom model card, crafted using mixed media to create a distinct look.

The content was used as a social media campaign that highlighted JAG’s commitment to authenticity, creativity, and model empowerment.